"It would be very challenging to make it profitable to run A/B testing with traditional methods. Now we can do it effectively at scale."
Jonni
Senior Digital Manager, Reima
Make your website
self-improving
Dalton is a CRO co-pilot that lets you ship experiments instantly. No developers needed.
No credit card
First results in 25s
Stop guessing
AI-powered experimentation
Stop guessing and waiting to see what converts and start scaling with automated on-brand CRO recommendations.
Benefits
You don’t need to scale your dev team to start running 20+ experiments today.
Zero developer dependency
Non-technical teams run experiments without design briefs, engineering sprints, or QA cycles.
Test ideas generated for you
Or bring your own ideas and prompt them into existence.
Live in minutes
What used to take weeks of setup launches in minutes. Test more, learn faster.
You're still in control
Nothing goes live without your approval. Review, edit, or reject any variant before visitors see it.
Optimizes itself
No daily monitoring. Traffic shifts to winning variants automatically. Underperformers get stopped.
“It would be very challenging to make it profitable to run A/B testing with traditional methods. Now we can do it effectively at scale.”
Jonni
Senior Manager, Digital
10%
Conversion rate increase
€180k+
Projected annual revenue lift
A/B Testing s*cks.
We fixed it.
Experiments
Investment
Control
Time
CRO
Testing
Before Dalton
2 - 5 Experiments per year
Dedicated CRO specialists are expensive
Developer or Agency dependent
Wait weeks for tests to be revised and approved
Conversion rates stay the same, ad costs keep rising
Need long testing windows to reach statistical confidence
Multiple experiments run at once
Run experiments without design briefs, engineering sprints, or QA cycles
You're in control, live in minutes
Review, edit, or approve what goes live
Traffic shifts to winning variants automatically. Underperformers get stopped
Continuous improvement
Is it time to make the switch to Dalton?
Get in contact with our team today!
Some kind words from our clients
Read case study 
4.8/5
4.8/5
"Classic A/B testing wasn't realistic: not enough traffic, and no team to manage it. Dalton made it simple to run smart & fast experiments at scale without new hires. In 1 week we already found a tagline that converts 10% better that we now use in all marketing assets."
Niels Vandecasteele
CEO & Founder, Sunday
"Think of it like having a CRO team generate ideas overnight, then you pick the best ones in the morning. Except it happens continuously."
Ray
Head of Growth
"It would be very challenging to make it profitable to run A/B testing with traditional methods. Now we can do it effectively at scale."
Jonni
Senior Digital Manager, Reima
"Classic A/B testing wasn't realistic: not enough traffic, and no team to manage it. Dalton made it simple to run smart & fast experiments at scale without new hires. In 1 week we already found a tagline that converts 10% better that we now use in all marketing assets."
Niels Vandecasteele
CEO & Founder, Sunday
"Think of it like having a CRO team generate ideas overnight, then you pick the best ones in the morning. Except it happens continuously."
Ray
Head of Growth
"Dalton allows for easy idea iteration and launching of experiments. It's an awesome experience and has been very easy to integrate."
Jack Brophy
Senior Data Analyst
"We're scaling performance marketing, so we are testing messaging non-stop in ads. With Dalton, we're doing the same for the website - without slow A/B tests and pulling in design, dev, or extra tools. It felt like adding a 24/7 CRO specialist, without hiring a single person."
Cédric Habex
Head of growth, Dexxter
We're finally getting the full value from our ad spend. Our website now adapts as quickly as our campaigns without using developer resources.
Felix Garriau
CMO, Aikido
"Dalton allows for easy idea iteration and launching of experiments. It's an awesome experience and has been very easy to integrate."
Jack Brophy
Senior Data Analyst
"We're scaling performance marketing, so we are testing messaging non-stop in ads. With Dalton, we're doing the same for the website - without slow A/B tests and pulling in design, dev, or extra tools. It felt like adding a 24/7 CRO specialist, without hiring a single person."
Cédric Habex
Head of growth, Dexxter
We're finally getting the full value from our ad spend. Our website now adapts as quickly as our campaigns without using developer resources.
Felix Garriau
CMO, Aikido
Questions?
We’re glad you asked.
Yes. Dalton suggests experiments and generates variants, but nothing goes live without your approval. You can edit any variant, prompt your own ideas, or reject suggestions entirely.
No. Dalton loads in under 50ms with no impact on Core Web Vitals or SEO.
Most customers see meaningful results in 2–4 weeks, compared to 3–4 months with traditional A/B testing. Some have conversion uplift within the first week.
A minimum of 3,000–5,000 monthly visitors per page. This is 10–20× lower than traditional A/B testing tools like VWO or Optimizely.
No. After a one-minute script install, anyone on your team can run experiments. No design or engineering cycles needed.
Those tools require you to manually create hypotheses, build variants with developers, and wait months for results. Dalton generates ideas and variants with AI, deploys without code, and finds winners faster through smart traffic optimization.
Yes. Dalton analyzes your website and generates variants that match your brand voice, visual identity, and messaging style. You can also edit these settings.
Any front-end change. Headlines, CTAs, layouts, social proof, product descriptions, trust signals, and more. You can test 100+ variants simultaneously.
No. Changes are applied as an overlay — your original code is never touched. You can pause or stop any experiment instantly.
Yes. Install one JavaScript snippet in the website head (takes 1 minute, like Google Analytics). Dalton scans your site and suggests experiments within minutes.