Last updated: April 2024
Dalton is a Belgian technology company helping websites improve conversion through real-time AI experimentation and optimization. We are the data controller for the information collected through our services.
Legal entity: Dalton BV
Registered address: Unitaslaan 81, 2100 Antwerp, Belgium
Contact: team@getdalton.com
This privacy policy applies to:
- Visitors of our website (getdalton.com)
- Customers using the Dalton optimization platform
- People interacting with us via email, forms, or support
We collect data in two ways:
a) Data you provide directly:
- Name, email address, company details
- Messages or requests sent to us
- Info submitted through demo, form, or trial sign-up
b) Data we collect automatically:
- browser and device info
- Page visits, click behavior, scroll depth, time on page
- Data from Dalton scripts placed on customer sites
We use cookies and tracking tools (e.g., Google Analytics, Meta Pixel) to measure and improve performance.
We process personal data to:
- Provide and improve our services
- Analyze behavior and deliver insights to customers
- Communicate with you and respond to requests
- Ensure security and prevent abuse
- Show relevant ads via third-party networks (with your consent)
Legal basis:
- Your consent (e.g. for cookies, newsletters)
- Contractual necessity (e.g. customer onboarding)
- Legitimate interest (e.g. security, analytics)
Dalton uses cookies and similar tools to:
- Remember settings and preferences
- Track usage and improve performance
- Help us reach you with relevant ads on platforms like Meta and Google
You can change cookie settings in your browser at any time.
We never sell your personal data.
We share data only with service providers helping us operate, such as:
- Hosting providers
- Analytics platforms
- Customer support tools
- Advertising platforms (only with your consent)
These partners only process data under our instructions.
Some data may be processed outside the EU (e.g., U.S.-based providers). We only work with providers who offer GDPR-compliant safeguards like Standard Contractual Clauses.
We only keep personal data as long as necessary:
- Customer data: for the duration of the contract or until deleted
- Marketing contacts: until you unsubscribe or ask for deletion
- Analytics: retained in aggregate or anonymized form
Under GDPR, you can:
- Access your personal data
- Ask for correction or deletion
- Withdraw consent
- Object to certain processing
- Request a copy of your data (data portability)
To exercise your rights, email us at info@getdalton.com. We’ll respond within 30 days.
Dalton is not intended for individuals under 18 years of age.
We may update this policy occasionally. Any changes will be posted here with the updated date.
Contact us any time at: team@getdalton.com